Coca Cola Subliminal Advertisment
This is a quick article about the placement of subliminal advertisement pictures by advertisers. Why businesses use them and how exactly they work.
If you look across the advertising world you will see countless examples of subliminal adverts from all markets and different kinds of products. Everyone from coca cola, to McDonalds, to local Bakers are using subliminal techniques!
These adverts arguably can bemanipulative; they give an extra level of depth. Often you are not aware of the hidden suggestion, however it gets registered on an unconscious levelby your brain anyway. Other times you may see an advert wondering what’s so appealing, or wondering what is not quite right with it – perhaps you even enter a bit of a trance looking at it!
These adverts try to suck you in, to keep your attention for a longer period of time than other adverts, and to firmly lodge the image in your mind. Often the easiest way to do this is to link the product to sex. This is can be as obvious as putting a beautiful girl in the advert, perhaps even with only a few clothes on. But sometimes the message is better hidden, i.e. subliminal.
For instance there is a famous advert from Coca Cola containing a subliminal image of a nude woman. She is not naked in the regular sense, but she is made out of ice. At first look you probably won’t see her, but she will be registered by your subconscious mind – if you look closer at the image you can see the outline of the woman lying down.
In an ever so slight way you are “attracted” to the product, and the brand. It makes Coca Cola a sexy product, a lively and energetic product. Perhaps just one poster like this won’t really do that much. However when they start to build up and Coca Cola constantly refer to the female form in their advertisements then it does make an impact and the female form / sex is linked to the brand. The final outcome is that Coca Cola is seen as a young, sexy brand, used by beautiful people.
It’s not just Coca Cola using subliminal messages, they can be seen everywhere. For more subliminal advertisement examples visit our blog.
Tags: subliminal advertisment