Most of our days are spent on work and other serious endeavors. Humans are creative by nature and so they need an emotional and non-logic based release though in order to stay sane.

One of the top two ways of doing that is via music. Humans have been attracted to music almost since the beginning of mankind. The reasons are very clear. Music is very soothing and helps evoke emotions.

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Hollywood and the music world in America are known to leave no stone unturned when it comes to kindling the imagination of their fans and retaining their presence in the popularity charts. Kanye West, the popular rapper is trying out new strategies to remain in public limelight. He has decided to cast his new girlfriend in the next music video, to mutual advantage.

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